Uma ibhizinisi lakho lithembele ku-WhatsApp ukuvala ukuthengisa noma ukuhlinzeka ngokusekelwa, kodwa usasebenzisa ifoni yesisebenzi noma ispredishithi ukuqopha idatha, ushiya imali etafuleni. Ezifundeni ezifana neLatin America neSpain, i-WhatsApp iyisiteshi esihamba phambili , futhi ukungaxhumani nayo ohlelweni lokuphathwa kobudlelwano namakhasimende (CRM) empeleni kusebenza ngokungaboni, kudala isiphithiphithi sokusebenza esichitha isikhathi sakho nokugxila kwakho.
Iqiniso liwukuthi ukufaka nje uhlelo lokusebenza lweBhizinisi akusanele. Ukuze ukhule ngempela, udinga yonke imilayezo ukuze ube idatha ehlelekile. Ukuhlanganisa le ngxoxo ne-CRM kuvumela ithimba lakho ukuthi liyeke ukushintsha phakathi kwamathebhu bese liqala ukuphatha amathuba okuthengisa angempela , wonke umlando ukhona kanye nokwenza okuzenzakalelayo kusebenza ngenkathi uphumule.
Kusho ukuthini ngempela ukuba ne-CRM ye-WhatsApp?
Empeleni, kuyipulatifomu exhumanisa i-akhawunti yakho yemiyalezo nesofthiwe yokuphatha. Lokhu kusho ukuthi ithimba liyayeka ukusebenzisa amafoni omuntu siqu bese lishintshela ebhokisini lokungenayo elabiwe . Esikhundleni somlando wekhasimende kuye ngokuthi ubani ophendule ucingo, lonke ulwazi lugcinwa kuphrofayela yoxhumana naye, okuvumela noma yimuphi umenzeli ukuthi aqalise ingxoxo ngomongo ogcwele.
Uma lokhu kuxhumana kwenziwe kahle, ungakhohlwa ngezindlela zokuxazulula izinkinga. Akukhona nje ukuxhuma noma iyiphi i-bot, kodwa mayelana nokuqinisekisa ukuhamba komsebenzi okubushelelezi: ukuthi izinkomba zingena ngqo emgudwini wokuthengisa nokuthi imisebenzi yokulandelela iqaliswa ngokuzenzakalelayo ngokusekelwe esimweni sengxoxo.
Izinzuzo zamasu zokuhlanganiswa kwesiteshi
Esinye sezici zayo eziqine kakhulu ikhono layo lokusebenzisa ama-ejenti amaningi. Abameleli abaningana bokuthengisa bangasebenzisa umugqa ofanayo ngaphandle kokugqagqana, ingxoxo ngayinye inikezwa ngokuzenzakalelayo. Lokhu kuvimbela imiyalezo ekulahlekeni futhi kuqinisekisa ukulandelwa okungenazinkinga , noma ngabe umthengisi uya eholidini.
Ngaphezu kwalokho, ukwenza izimpendulo ngokuzenzakalela ngama-chatbot namathempulethi kukuvumela ukuthi uhlunge imibuzo evamile evela kumakhasimende angempela. Ngokusebenzisa i-AI ukuze ufanelekele ama-lead, uhlelo lungahlela imihlangano noma luxazulule imibuzo evame ukubuzwa ngaphandle kokungenelela komuntu, okuvumela ithimba lakho ukuthi ligxile kuphela ekuvaleleni ukuthengiswa.
- Iqoqo eliqondile: Amathuba abhalayo afakwa ngokushesha kumarekhodi e-CRM.
- Imikhankaso eqondiwe: Ikhono lokuthumela imiyalezo emaqenjini athile ngokusekelwe ekuziphatheni kwawo.
- Izilinganiso zangempela: Ukwazi kahle ukuthi kuthatha isikhathi esingakanani ithimba ukuphendula nokuthi zingaki izingxoxo abaziguqula zibe yimali.
- Ukuvumelanisa kwezindlela ezimbili: Ukukwazi ukuphendula kusuka ku-CRM ngaphandle kokuthinta ifoni yangempela.
Ukuhlaziywa kwamathuluzi amahle kakhulu emakethe
Akuwona wonke ama-CRM adalwe ngokulinganayo. Amanye anikeza isisombululo se -plug-and-play , kanti amanye adinga ithimba lonjiniyela ukuze lisebenze. Isibonelo, i-Clientify izibeka njengenketho ephelele yama-SME, ivelele ngokuhlanganiswa kwayo kanye nekhono lokugcina inombolo yocingo kumadivayisi eselula ngenkathi ithimba lisebenza kusukela epulatifomu.
Ngakolunye uhlangothi, sinezinkampani ezinkulu ezifana neSalesforce neHubSpot. Lawa mathuluzi ayizikhondlakhondla zangempela maqondana namakhono kanye nokukhula, kodwa ahloselwe izinkampani . Ukusetshenziswa kwawo kuyabiza, kuhamba kancane, futhi kudinga amalayisense athile, ngakho-ke uma ungenalo ithimba lobuchwepheshe langaphakathi, ungase uzizwe ukhungathekile ngenxa yobunzima besistimu.
Kukhona nezinketho eziningi ezibonakalayo neziqondile. I-Leadsales, isibonelo, ihlela izingxoxo kumakholomu esitayela se-Kanban, okwenza kube lula ukubona ukuthi ikhasimende ngalinye likuphi ku-sales funnel. Kodwa-ke, ngokuvamile incike ekuxhumaneni kwekhodi ye-QR (okufana ne-WhatsApp Web), okunciphisa ukuzenzekela okuthuthukisiwe uma kuqhathaniswa nalabo abasebenzisa i -Meta API esemthethweni.
Ezinye izindlela ezithakazelisayo zifaka phakathi i-Kommo, egxile kakhulu ekuthengiseni okuxoxisanayo kanye nama-bots endabuko, kanye ne-Whaticket, evelele njengesixazululo se-omnichannel esinembile kulabo abafuna ukufaka i-WhatsApp, i-Instagram, kanye ne-Facebook ndawonye ngaphandle kokwenza izimpilo zabo zibe nzima ngekhodi yobuchwepheshe.
Umehluko obalulekile: Uxhumano lwe-API olusemthethweni noma lwe-QR?
Yilapho abantu abaningi bedideka khona. Ukuxhumana ngekhodi ye-QR kuyashesha futhi kushibhile, kulungele amabhizinisi amancane kakhulu afuna ukuhlela izingxoxo zawo. Kodwa kunengozi: avame ukuvinjelwa uma uwathumela ngobuningi futhi awavumeli ukuzenzekela okuyinkimbinkimbi kwe-AI.
Ngakolunye uhlangothi, i-WhatsApp Business API iyindinganiso yobungcweti. Ivumela imiyalezo eminingi evikelekile, akukho bungozi bokuvinjelwa (uma kusetshenziswa amathempulethi avunyiwe), kanye nokuhlanganiswa kwe-CRM ejulile . Kuyindlela ebalulekile kunoma yiliphi ibhizinisi elifuna ukwandisa ukusebenza kwalo ngaphandle kokwesaba ukulahlekelwa inombolo yalo yocingo.
Ukuqaliswa kwemikhakha ethile
Umthelela walobu buchwepheshe uyahlukahluka kuye ngemboni. Emkhakheni wezindlu, isibonelo, kubalulekile ukukwazi ukuthumela uhlu lwezindlu, amadokhumenti e-PDF, noma izinkambo eziku-inthanethi ngqo kusuka kuphrofayela yeklayenti ku-CRM, ukugcina ukulandeleka okuphelele kokuthengiselana.
Ku-eCommerce, umlingo uyenzeka uma uzenzakalela ukubuyiswa kwenqola elahliwe noma uqinisekisa ama-oda ngesikhathi sangempela. Emkhakheni wezemfundo, isetshenziselwa ukuphatha ukubhaliswa kanye nezikhumbuzi zokukhokha ngezinga elikhulu kodwa ngokuthinta komuntu siqu, okuthuthukisa kakhulu amazinga okugcinwa kwabafundi.
Amaphutha avamile lapho uhlanganisa ukuxhumana kwakho
Abantu abaningi benza iphutha lokuthenga isofthiwe ngaphandle kokuchaza izinqubo zabo zangaphakathi. Uma ungabeki imithetho ecacile yezabelo zengxoxo nezikhathi zokuphendula , ithuluzi ngeke lenze izimangaliso, futhi ukungahleleki kuzoqhubeka. Kubalulekile ukuqeqesha ithimba ukuze libone ipulatifomu njengethuluzi, hhayi umthwalo.
Elinye iphutha elivamile ukusebenzisa ama-bot ngokweqile. Ikhasimende elizizwa livaleleke kumenyu engapheli yezinketho ligcina likhungathekile. Isihluthulelo ukusebenzisa i-AI ukuze lithole iziqu zokuqala bese lidlulisela ingxoxo kumuntu ngesikhathi esifanele, lihlale ligcina ukuthinta kwemvelo nobungane okubonisa i-WhatsApp.