Ubuhlakani bokwenziwa busize ekudalweni kwamaphrofayili ezinkundla zokuxhumana abonakala sengathi angawabantu bangempela, kodwa empeleni ayizinhlamvu ezikhiqizwa yi-algorithms. Lesi simo sibangele ukudideka nokukhungatheka phakathi kwabasebenzisi, abavame ukuthola sekwephuzile ukuthi i-akhawunti abaxhumana nayo ayiphethwe ngumuntu. Ukuze kulungiswe lokhu, i-Instagram imemezele ushintsho ohlelweni lwayo lokuhlonza lawa ma-akhawunti.
Ipulatifomu ephethwe yi-Meta inqume ukufaka ilebula elisha, elicacile nelithi 'umdali we-AI' esikhundleni selithi 'umdali we-AI': 'Iphrofayela ekhiqizwe yi-AI'. Inhloso ukuthi abasebenzisi baqonde ngokushesha ukuthi umuntu oboniswe kuphrofayela akekho empilweni yangempela, kodwa udalwe kusetshenziswa ubuhlakani bokwenziwa. Lesi sibuyekezo siphendula izikhalazo ezivela kubasebenzisi abaningi abazizwa bekhohlisiwe ngokulandela amaphrofayili abonakala eyiqiniso.
Ushintsho lwelebula ukuze kube sobala kakhulu
Ilebula elisha elithi 'iphrofayili ekhiqizwe yi-AI' lithatha indawo yeyangaphambilini, abanye abayibheka njengengacacile. Igama elithi 'umdali we-AI' lingahunyushwa njengokubhekisela kumdali ongumuntu osebenzisa amathuluzi obuhlakani bokwenziwa, lapho ezimweni eziningi lonke iphrofayili limelela ubuwena bokwenziwa. Ngalolu shintsho, i-Instagram ihlose ukucacisa ukuthi umlingiswa okhiqizwe noma owakhiwe ngokuyinhloko kusetshenziswa i-AI.
Ngokusho kwenkampani, lesi silinganiso siyingxenye yomzamo obanzi wokusiza abasebenzisi ukuthi bahlukanise kalula lapho bexhumana nomuntu wangempela nalapho bexhumana nomuntu ongeyena umuntu. I-Meta iqale ukuhlola lolu hlelo ekuqaleni kwalonyaka ngemuva kokuthola impendulo evela kubasebenzisi abazwakalise ukungakhululeki lapho belandela amaphrofayili abonakala sengathi angabantu base bethola ukuthi akhiqizwe ngokuphelele yi-AI.
Ilebula lizosebenza ngokuzithandela ngezilungiselelo zephrofayela. Abaphathi be-akhawunti ababevele besebenzisa ilebula yangaphambilini bazothola isaziso sokuqinisekisa ukuthi incazelo entsha isafaneleka yini. Uma ivuliwe, ibheji izovela kuphrofayela kanye naseceleni kokuthunyelwe okungenalo kakade uphawu oluthile mayelana nokusetshenziswa kwe-AI.
Ukulahlekelwa ukufinyelela kwamaphrofayela angafakwanga amathegi
Ushintsho olukhulu ukuthi lesi sinyathelo ngeke sisaba ulwazi nje kuphela. I-Instagram imemezele ukuthi izokhawulela ukufinyelela kwama-akhawunti aqukethe ama-avatar akhiqizwe yi-AI ngaphandle kwelebula elifanele. Lokhu kusho ukuthi iphrofayili ngeke isafaneleka ukuvela ezincomweni zepulatifomu, njengesigaba se-Explore noma ama-Reels, ahloselwe abasebenzisi abangakayilandeli i-akhawunti.
Uma i-Instagram ithola i-akhawunti okusolwa ukuthi isebenzisa izinhlamvu ze-AI ezingaziwa, izothumela isaziso kubaphathi be-akhawunti. Kusukela ngaleso sikhathi, bazoba nezinketho ezimbili: engeza ilebula ethi 'iphrofayili eyenziwe yi-AI' noma bafake isikhalazo uma bekholelwa ukuthi ipulatifomu yenze iphutha. Uma isikhalazo siphumelela, i-akhawunti izophinde ikwazi ukuvela ezincomweni.
Le nkampani icacisile ukuthi abadali abasebenzisa amathuluzi e-AI kuphela ukusiza inqubo yabo yokudala, njengokuthinta kabusha izithombe, ukulungisa umbhalo, noma ukuklama ihluzo, ngeke kudingeke basebenzise leli lebula. Le mfuneko isebenza kuphela uma ubunikazi obuyinhloko be-akhawunti bungobomuntu odalwe ngokwenziwa, njengabathonya abangokoqobo, abalingiswa abaqanjiwe, noma ama-akhawunti asebenzisa ubuso bokwenziwa njengesithombe sabo esiyinhloko.
Izizathu zomkhawulo: amacala okuhlukunyezwa njalo
Lokhu kubuyekezwa kuhlose ukunciphisa imikhuba ehlukahlukene yokukhohlisa esebenzisa ukwanda kokuqukethwe okwenziwe. Phakathi kwezinkinga ezinkulu iMeta ezama ukuzinqanda ukukhwabanisa ngezezimali kanye nokudoba nge-catfishing, lapho kudalwa khona ama-avatar angokoqobo ukuze kudalwe ubudlelwano bothando obuqanjiwe ukuze kucelwe imali noma kukhuthazwe ukukhwabanisa nge-cryptocurrency. Kuphinde kukhulunywe ngokukhangisa okukhohlisayo, lapho abantu abathi banethonya endleleni yokuphila bethola imikhiqizo yamahhala noma uxhaso oluvela kumabhrendi bengazi ukuthi basebenzisana nabalingiswa abangekho.
Elinye icala elivamile ukwebiwa kobunikazi be-biometric, okuhlanganisa ukwenziwa kabusha kobuso bangempela okungagunyaziwe ukuze kusetshenziswe amaphrofayili amanga afanayo enza imali ngokuqukethwe noma onakalise idumela lomuntu wokuqala. Ngaphezu kwalokho, ukusetshenziswa kwama-akhawunti okwenziwa kuye kwatholakala ukuze kulingiswe ukwesekwa komphakathi ngezizathu zezepolitiki, kulawulwe ama-algorithms okuncoma, noma kusakazwe izindaba ezingamanga—umkhuba owaziwa ngokuthi i-astroturfing.
Isinqumo se-Instagram sifike ngesikhathi lapho labo ababizwa ngokuthi abathonya be-virtual bethola ukuthandwa kuzo zonke izinkundla zedijithali ezahlukahlukene. Lawa maphrofayili angaqoqa amakhulu ezinkulungwane noma ngisho nezigidi zabalandeli, naphezu kokuthi abantu abavela ezithombeni, kumavidiyo, kanye nokuthunyelwe abakho ngempela. Ukukhula kwala ma-akhawunti kubangele impikiswano mayelana nokucaca, ukukhangisa, ukwethenjwa kwabasebenzisi, kanye nomthelela wobuhlakani bokwenziwa ezinkundleni zokuxhumana.
Uhlelo olusha luzosebenza kanjani?
Labo abanesibopho samaphrofayili akhiqizwe yi-AI bangenza ilebula ngokuzithandela kuzilungiselelo ze-akhawunti yabo. Uma i-Instagram ithola ukuthi i-akhawunti inobuntu obukhiqizwe yi-AI obungenalo uphawu oluhambisanayo, izothumela isaziso kubaphathi bayo. Bazobe sebenezinketho ezimbili: engeza ilebula ethi 'iphrofayili ekhiqizwe yi-AI' noma bafake isikhalazo uma bekholelwa ukuthi ipulatifomu yenze iphutha.
Le nkampani iphinde yacacisa ukuthi abadali abasebenzisa amathuluzi e-AI ukusiza inqubo yabo yokudala kuphela, njengokuthinta kabusha izithombe, ukulungisa umbhalo, noma ukuklama ihluzo, ngeke kudingeke basebenzise ilebula. Lesi sinyathelo asiqondisiwe kulabo abasebenzisa i-AI ukuthuthukisa okuqukethwe kwabo, kodwa siqondiswe kulabo abazenza abantu bangempela kuyilapho empeleni beyizinhlamvu ezikhiqizwa yi-algorithms.
I-Meta iyavuma ukuthi izinhlelo zayo azihlali ziphelele futhi ivumela abasebenzisi ukuthi babuke imikhawulo ngesimo se-akhawunti yabo. Abasebenzisi abathintekile bangaphinde bathole ukufinyelela ezincomweni ngokungeza ilebula noma ngokufaka isikhalazo ngesinqumo uma bekholelwa ukuthi i-Instagram yenze iphutha. Lokhu kuhlonza kwezinga lephrofayela kugcwalisa amalebula asevele esetshenziswa kokuthunyelwe ngakunye, asetshenziselwa izithombe, amavidiyo, nomsindo lapho kutholwa izinkomba zobuchwepheshe ezihambisanayo noma lapho umsebenzisi ememezela ukusebenzisa kwakhe la mathuluzi.
Lo mthetho omusha uyingxenye yesu elibanzi le-Meta lokuthuthukisa ukuhlonza okuqukethwe okudalwe noma okuguquliwe kusetshenziswa ubuhlakani bokwenziwa ku-Instagram, Facebook, kanye ne-Threads. Ngalesi silinganiso, inkampani ifuna ukulinganisela ukukhula kwamathuluzi okukhiqiza kanye nesidingo sabasebenzisi sokwazi ukuthi ubani, noma yini, ongemuva kwamaphrofayili abawalandelayo. Lesi sinqumo singabeka isibonelo kwamanye amapulatifomu edijithali abhekene nezinselele ezifanayo ezihlobene nobunikazi bokwenziwa kanye nabathonya abakhiqizwe yi-AI.
Ngamafuphi, i-Instagram ithathe isinyathelo esibalulekile sokusiza abasebenzisi ukuhlukanisa ngokucacile phakathi kwamaphrofayili angempela nalawo akhiqizwe yi-AI. Ilebula elisha 'lephrofayili ekhiqizwe yi-AI' lithatha indawo yangaphambilini futhi linemiphumela eqondile kulabo abangalisebenzisi: ukulahlekelwa ukubonakala ezincomweni. Lesi sinyathelo asibathinti abadali abasebenzisa i-AI njengethuluzi lokuhlela, kodwa sithinta labo abethula izinhlamvu zokwenziwa njengokungathi bangabantu bangempela. Ngalesi sibuyekezo, ipulatifomu iqinisa ukuzibophezela kwayo ekubonakaleni nasekuthembekeni komphakathi wayo, ngesikhathi lapho ubuhlakani bokwenziwa obukhiqizayo buguqula indlela okuqukethwe okudalwa futhi kusetshenziswe ngayo ezinkundleni zokuxhumana.